Background of the project:
Beijing Han Jian He Shan pipe industry Co,. Ltd was founded in July 7th, 2004. Its registered capital is 110 million yuan. Products covered Beijing, Tianjin, Hebei, Shanxi, Shaanxi, Anhui, Henan, Hei Longjiang, Liaoning etc. Han Jian He Shan as an internal professional concrete and water pipe producer has most complete kinds and specifications. It ranks the first over years in the industry and enjoys a high reputation.It has advantages in capacity, market share, customer cognition rate, etc. in North China area,
The company has successfully implemented the middle route project of S - N water transfer in Beijing section, The middle route project of S - N water transfer in Beijing section and the Shanxi Wan Jiazhai Yellow River to Jin River diversion north main arteries project are two key national water diversion projects.
Facing the challenge:
As the industry's well-known enterprises, Heshan pipe industry undertaken the south to north water diversion project and a series of large-scale national project. Its strength is obvious clear to all. However, in the market branding today, Heshan pipe industry leaders realized the importance of brand. In order to create a brand new brand image, and to forge a brand leader in the industry, Heshan pipe industry invited Wevin to provide a brand construction plan and scheme.
Wevin has served many domestic and international brands with brand service, have also served similar industry as Heshan pipe industry. For the pipe industry, quality is the foundation of the enterprise to survive and reputation is the soul of management of the enterprise. So the image of the brand is very important. Wevin understand its enterprise culture and market development trend and finally determined its brand conception “communicate the world”.
Wevin named it "Heshan", which is imposing and full of a high end atmosphere. This name in accordance with the company's position in the industry.
Based on the interpretation of Wevin group, our design department created a new visual image for them. We take five pipe top view shape as its LOGO. It has a sense of surpass the world.In the same time it also highlights the property of industry. Blue tones gives people a feeling of calm atmosphere and represents clean, which means the contribution the company brings to the city and environment.
The whole graphics create a compelling, impressive, favorable spreading of the company brand. It’s also a successful design for the brand construction.