Master Kong, Nongfushangquan, Wow haha , cestbon such as drinking water set off a nationwide battle scenes, the domestic water market segmentation. A company commissioned by the Prophet for its upcoming launch of a new drinking water do brand consulting, through the analysis of drinking water market survey, the Wewin that only break through the bottleneck, seeking category segmentation, out of the difference road to the development of a new brand looking for a new direction, the first thing to do is brand positioning.
Category is simply positioning insight and space occupying the minds of consumers, since it is "insight" and "occupation", then you need to go deeper understanding of consumer demand and competition. Chinese people in the past two years has undergone so many food safety crises, health and safety has become the bottom line of food consumption, drinking water as an indispensable part of people's lives, health and safety can only make people at ease.
Based on this, the Prophet, from concept to reflect the brand's features, carefully selected, we extracted the contents of salt the notion of drinking water in the ground 198 meters for the establishment of national distribution channels for their in achieve a favorable opportunity to compete in the market.