Program Background:With citizen’s increaseing pace of life and the improvement of life quality, people are being more and more concern on domestic environment, from regarding on price and practicality in the past to today’s pursuing of personality, comfort, health and environment, people’s consuming behavior are becoming more and more rational. Today the aspiration of wonderful home living and high qualified furniture has become people’s common sense. The call for fashion and comfort has promoted the house decoration industry into another round of challenge: more specifically, house decorating companies shall finish the decorating integration, namely finish the transformation from simple decorate, design and construct to the integration of whole set of housing services, while turning house decorating companies into the most active integrator on house decorating chain.
Facing challenges:Jin Zhao Decorate and Design Limited Corporation has been found in 1999, it’s a large comprehensive service company specialized in sorts of public and private decorating, wooden furniture’s production and sales, and other matched decorating services. The company now want to open up a new brand with its position in top luxury decorating services. After rounds of comparison and selection, Jin Zhao finally choose Wevin as partner,hope to rely on its brand naming and design platform to name its top furniture brand in a modern, simple and international way. The new brand should deeply comply with modern people’s life requirements and aesthetic tendency, and matched up the integrate value chain service system with advanced researches, designs, constructions, principle materials, accessories and after-sales services. The new brand should also learn from international luxury brands operating mode, with the fulfillment of clients psychological needs as the core, creating and rising brand’s value.
Solutions:With previous researches and years of practical works, Wevin named its Chinese name as “Ka Luo Te”, its creative aspiration came from Ballot household style. We know that the Italians injected a faithful power in their cathedral buildings, then it came out the unique Ballot architectural style: the secular desire for free and passion life hidden under layers of glorious and elegant decorations. Italian household style has the shadow of Ballot, but they combine the classic with fashionable designs in the practical life. The name “Ka Luo Te” is glorious, dignified and elegant, which embodies international and high-qualified enterprise’s demeanors. The name is also inclusive for the stretch and development for company’s products and services in different areas in the future.