• 命名专业能力国内居首位
  • 命名+定位=品牌成功双保障
  • 二十年专注命名及定位
  • 8D源点命名,助企业倍速成长
  • 品牌全案策划专家
  • 战略+策划+运营+传播

首星集团名

中国户外照明的第一品牌

项目背景:近年来,随着城市化进程的不断深入,灯饰照明市场异常火爆,形成了一个庞大的专业灯具销售网络,如果想要赢得一席之地,就必须有清晰的品牌定位。济南三星灯饰有限公司成立于1993年, 拥有几十项国家专利。产品销往全国各大中城市并远销到印度、韩国、阿联酋、尼日利亚、肯尼亚、阿尔及利亚、阿塞拜疆、智利、加拿大等50多个国家。公司以精益求精的态度对待每一批产品,以高科技提升产品的质量,以现代化的管理流程降低成本,以完善及时的售前、售中、售后服务让客户满意!他们满怀着对国家和社会的感恩之心、对客户的负责之心、对员工的关爱之心、对工作的创新之心,倾尽全部心力打造中国户外照明设备的第一品牌!

Program Background:Recent years, with constant evolved urbanization, lighting market had bloomed extraordinary and forming a huge professional lighting sales internet. If you want to stand out, you must have a clear brand positioning strategy. Ji’nan San Xing Lighting Limited Corporation was found in 1993,The company also has dozens of national patents.Its products have been sold to over 50 countries including India, Korea, UAE, Nigeria, Kenya, Algeria, Azerbaijan, Chili, Canada, etc. The company treats every batch of products with the attitude of “constant strive for perfection”, promotes the quality with high-techs, while lower the coststhrough modern management process, and satisfing the clients with perfect and timely services! The company holds grateful minds to the state and society, with the thoughts of responsible to clients, careful to employees and creative to works, they devoted all their hearts in building a China’s top outdoor lighting equipmentbrand!

面临挑战:为了进一步促进品牌形象的更新与升级,三星灯饰希望根据其产品或服务特征,为其集团命名,要求名称现代、简洁、大气。经过多轮的考察、比较与筛选,三星灯饰最终决定签约先知,希望借助先知的品牌命名及策划平台,以及专业的命名团队,使其“中国户外照明设备的第一品牌”的品牌形象更加深入消费者的心智,用独特、新颖的创意为客户营造美的环境,提升品牌的市场竞争力,奠定在中国乃至全球范围的品牌影响力,希望其品牌光芒四溢,为企业梦想注入新的活力。

Facing challenges:To further promote the upgrading of brand’s image, San Xing Lighting would like to name its group according to its products and service characters, the name should be modern, simple and grand. After rounds of inspections, comparisons and selections, they finally choose Wevin as partner,hope to rely on its brand naming and design platform to deepen its brand image as “China’s top outdoor lighting equipment brand” in customers’ minds,and create a beautiful circumstances for clients with unique and creative ideas. They hope to improve the brand’s market competitiveness and settle their brand influence in China ,even in world, wishing the brand can rejected vitality to company’s future.

解决方案:经过系统而严谨的市场调研和多年的行业实战经验,先知将其命名为“首星”,名称格局大气,现代简洁,寓意“首屈一指,星光灿烂”,既突出了灯饰行业特征,与“中国户外照明设备的第一品牌”的定位相一致,又符合人们的审美习惯与追求,旨在用优秀的照明产品和应用方案为大众创造优美、健康、舒适的人工照明环境,用光营造高品质的商业和人居空间;另外,名称字形结构简单,音韵和美,读起来朗朗上口,符合消费者的审美追求,利于品牌形象的传播。

Solutions:With previous researches and years of practical works, Wevin named its Chinese name as “Shou Xing”(“Shou” means first in Chinese, Xing means star in Chinese ), the name is grand, modern and simple, meaning “supreme and shining”. The name highlights lighting industry’s characters, by the meantime conform to its position as “China’s top outdoor lighting equipment brand”, also fits people’s aesthetic standards and pursues. The brand is aiming at creating an elegant, healthy and comfort artificial environment by excellent lighting products and applications, while building a high qualified commercial and human settlements with light. Moreover, the name has simple structure and harmonious rhythm, which coincides with consumer’s aesthetic requires and benefits to brand image’s spread.

Perspectives

奥蔻取名

奥蔻取名

经过全面的调研分析,先知命名采用了“音译”为主的命名线路,经过多轮的筛选分析“奥蔻”脱颖而出,“奥

艺高命名

艺高命名

  作为一家专业的美发机构,“艺高”非常贴切。先知在为艺高取名时,首先考虑其行业属性,作为美容美发行业

SK芮之

SK芮之

  先知公司为韩国SK 芮之取的名称非常的适合其产品属性,作为一个手提包的品牌名称,芮之不乏秀气典雅,因为

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





如何打造持续成长品牌

立即致电 4006-099-888

可获得专业品牌顾问支持,新品牌时代,命名之道,唯有先知。