Project background:We live in an age of speed, the world changes in rapid development, efficiency and speed carrying we constantly running , our soul couldn't keep up with the pace of the body. This kind of abnormal condition has made a lot of people reflect on their own quality of life, and began to advocate a kind of idea to slow down the pace of life.The concept is more and more thorough in people's feelings, and turns into a new trend, and that is "slow life".Relatively to fast fashion, from the perspective of reverse thinking, slow life is a kind of state that most people want, they can't realize this dream, the more they can't achieve them, the more they hope to reveal in a brand."Man Shi Dai" was born under this background, it advocate the slow life style in a fast rhythm which with the wish of more and more people can calmly, pleasantly face the city life.
Facing the challenge:As"slow life" way constantly developing, enterprises start to focus on product innovation beverage operation mode.After several rounds of communication, in-depth communication on both sides standing with long-term development strategy, Wevin put forward the "slow time,slight fashion" hot pot brand positioning, as a light fashionable form of self-help type hot pot restaurant chain brand, how to give people pure, fresh, comfortable, perfect service and brand experience?How healthy green light fashion hot pot life concept is incorporated in the Chinese name of a new brand, is the huge challenge Wevin faces.
The solution:According to previous research and many years of industry experience,with the "slow time, fashion" hot pot brand positioning, we tailored to create "Man Shi Dai" ,the brand name fit its industrial characteristics."Man Shi Dai", now people living in an era of fast food, both mental and physical are suffering severely tested.The company advocate fashion light hot pot was born in such a fast time, the name completely reflects the advocating of healthy, green, light hot pot life, and also show the nature of food and beverage industry.Man Shi Dai, slow life.