"Pu’er is the best of all teas." Yunnan Pu'er tea is originated from unique large-leafed tea trees, which focuses on the Chinese tea brewing skills and the art of drinking, it has exceptionally various drinking ways, which both can be drank alone and mixed. Yunnan Puran Pu'er Tea company focused on the business of tea, health tea, raw tea, tea products, tea, handicrafts, tea and so on, the company advocates the idea of quality, reputation, customer first, which is designed to allow more people experience the Pu'er culture of " drink the established, preserve the fresh, enjoy the old "
Yunnan Pu’er Tea Company asked Wevin to do the brand name creative, packaging design, store design and other related work. The client wanted to improve its brand value and reputation by enrich the tea’s natural characters. After systematic and rigorous brand research concerning the brand name and design style, Wevin made a clear positioning for Puran tea and created a large number of natural Chinese elements melting into the brand name and design, which promotes a comprehensive upgrade of its brand image.
After extensive market research, Wevin proposed the brand name "Puran", the first character“普“ indicates its category ”普洱“， and also reflects the natural feature of the product. At the same time, Wevin highlights the history and culture of tea in the design —— not only the beige paper of the package, Chinese ink painting and traditional Chinese calligraphy used in the logo, but also the delicate tea set with Chinese traditional characteristics are filled with the unique elegance and strong human touch of Chinese long tea culture.