No matter where you are, the jewelry comes into our life in an unprecedented cultural forms, possess and wear jewelry has become a kind of culture, fashion, life attitude.Hurried by keen to buy pure gold silver s, suddenly entered advocate contracted, the pursuit of personalized, as it is like time travel.Than people in reading and understanding the jewelry culture with foresight, as we are in this great era of constant change. High-speed economic growth, people's living standard unceasingly increased, the jewelry culture is like "a night of spring breeze blow, with verdant be see" seems to dive off the more reasonable.At present, the jewelry brand competition has risen from quality and service to a higher level.That is, take the culture as the forerunner, the essence of the Chinese nation traditional culture, strive for each product has a sense of traditional culture.In this context, on the basis of China's outstanding traditional culture, the organic combination of traditional brand culture and the international popular fashion culture, focus on the culture of brand, walk out a brand developing path that "culture create brand".
There are two points affecting world's luxury goods that need to be emphasized: first, for the jewelry brand, only rely on culture and related professional knowledge can brand develop; second, respect and understanding the history and culture of each country, and the relationship between land and generations to generations living on the land is the basis of brand existence and development.As a representative jewelry brand of the Chinese traditional culture , how to emerge the Chinese traditional culture into the new jewelry brand name in Chinese is a huge challenge Wevin naming team faces.
According to years of experience in jewelry brands, Wevin named it as "Song Fu" after intensive market researches, set " lucky culture" as the core pursuit points, positioning it as the China's first brand in cultural jewelry, tailored f a high-end jewelry brand with extremely dissemination value.The name perfectly interpret Chinese traditional "lucky culture", its core concept embodies the best wishes of "send health and lucky to you", which can quickly occupied the mental resources of target consumption group.High brand reputation and propagation is established, now through unremitting efforts, Song Fu has developed into an enterprise mainline in jewelry processing and retailing, brand chain-like alliance development in the future. It also plans to set up brand stores in Beijing, Shanghai, Hong Kong, Tianjin, Shenyang, Hangzhou, Fuzhou, Zhengzhou and other first-tier and second-tier cities.