Enter the Chinese market, unique experiential marketing model of XiLaiJian created considerable benefits. But as competition intensifies, XiLaiJian also fell into "slow down" the embarrassing situation. To overcome adversity, XiLaiJian decided to make their own health technology and service team branding, in order to more closely with consumers, thus promoting product brands, driving the growth of the entire performance, so it commissioned Wevin to design the brand name.
Customer request names reflect industry characteristics, highlight the emotional appeal, at the same time guarantee the name in both Chinese and English to Chinese synonym name in both Chinese and English homophones synonymous homework very challenging, based on customer's special requirements, Wevin does a lot of preparation and research work, in the end,we find the breakthrough point of the problem afte communication with XiLaiJian.
Wevin does multiple filtering and screening to the English names , while picking to the English vocabulary inherent "bonny", pronounced "help you" coincide; Then, through the voice of the two words, semantic aspects of re-consideration, decided to change "help you" to "help ni" take homophonic and meaning, Through language testing, "bonny" pronunciation of words in all the region have shown the same semantics, without any ambiguity; This name also fit the target audience's emotional appeal of the medical team, for customers to create intangible value.