Established in 1968, Midea group, is a home appliance industry, logistics and other areas involved in large-scale comprehensive modern enterprise group, which owns three listed companies, four industry groups, is China's largest production base and white goods export bases. In 1980,Midea formally entered the home appliance industry; Currently, Midea Group employees 13 people, owns the United States, Little Swan, Wheeling, Hualing more than ten brands.
In order to meet the needing of fashion, art requirements, Midea Group introduced the use of European design and integration of modern aesthetics refrigerator products. The series consists of European design team, using a unique L-shaped door handles and minimalist European design, the products cover two, three, and open the door, and other product lineup, fully meet the individual needs of high-end consumers . at the beginning of bringing products to market, the Midea group reached a brand naming cooperation agreement with Wevin .
According to the idea of new product, Wevin tailored to create "Vandelo" , which is filled with authentic European style, taking into account the effect of advertising and propagation effects, showing the beauty of harmony, and fully meet the the modern demands of advocating simplicity fine living with other brands in the same industry formed an effective branding.