With the prosperity of the real estate market, it comes after the revolution of home industry, living room, children room, kitchen and other single space are repeatedly researched, in order to realize the best room in order. Among them, the more varieties of products involved in , "cooking is fun, the kitchen turns into hall" gradually obtained people's approval, the kitchen has been one of the most heavily built place consumers."The kitchen is hall" has been generally recognized, the kitchen has become the center of house decoration. Each family will put great effort to decoration, every detail in the kitchen are closely related to the market in recent years, the development of the kitchen home industry runs faster.
Facing the challenge:
Chinese house industry has already saturated,house industry’s access threshold is low, so a large number of less strengthened manufacturers entered the market, the house industry was multi-leveled, some good and some bad, plus IKEA, in each big city in no stamp on the international major suit exists, lower the grades of domestic brand. Wevin this time name for Anhui trading company, the biggest challenge we faced is how to break through among international brands and Chinese large brands, to establish their own distinctive brand characteristics, at the same time brighten the consumers’ eyes.
Based on a large number of surveys on the kitchen house industry, according to the characteristics of kitchen and market insights, Wevin team identified the name as “Shang Baiju”. "Shang" means fashion, is a guarantee to the appearance and fashion function; "Bai Ju" reveals the enterprise concerns to thousands of households living environment. The three words are simple, easy to remember, also highlights the attribution of the industry. According to these ideas, Wevin designed a series of LOGO, VI and SI using simple color and shape, with the name make such a wonderful combination.