According to the National Bureau of statistics, 2013 Chinese has a population of 1354 million, of which 0－14 year-old children 220 million, city children have 100 million, the kindergarten children 21,79 million. Rural per capita disposable income of 8896 yuan, the disposable income of urban residents is 26955 yuan. 0－14 years old children is still the main consumer groups of toys. But more and more young people started to plush toy purchase interest, to decorate the environment or to exchange gifts. According to incomplete statistics, at present there are 50 brands in the toys market, including 36 overseas brands, respectively from America, Japan, Germany, Denmark, Italy, China Taiwan and Hongkong and other countries and regions. Among the consumer brand awareness higher Bobbi, Transformers, Gundam, Ultraman, Lego, Silverlit etc.. Chinese has 13 brands,the brand with higher visibility like good children, Audi etc..
Facing the challenge:
Chinese toy brands lack of major suit, most people know Chinese brand is only Audi. China is toy’s major manufacturer, and is also a toy consumption country, Chinese population determines the market capacity is huge. Large market, access to low threshold leads to the toy market is not standard exists. Especially in the plush toys this piece, often exposed many quality problems. The biggest challenge Wevin faces is to create a quality, design characteristics, technology excellent image for the brand.
If you want to let consumers saw then have directly fuzzy association, it is a half way to success. At the same time, the enterprise is a surprise workmanship, handmade, for now the industrialization of products is undoubtedly is filled with great sincerity. According to the property of these two characteristics and plush toys industry, Wevin named it as "Shang Rong Fang", stands out fashion design and craft of outstanding brands two aspects, stands from other brands.