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  • 二十年专注命名及定位
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东塔投资

角度定方向,高度定格局

项目背景:
       随着科学技术的发展和社会生产力的进步,信息——咨询产业得到空前发展,近一、二十年来,西方不少国家咨询业已成为国民经济中一个举足轻重的部门。如美国每年咨询营业额达300亿美元,法国和英国在国外开展咨询的业务收入,约分别占本国出口总额的8%一9%,至于委托方的直接受益和给社会带来的效益,绝不能用简单的增收或节支来衡量。信息在少数发达国家已成为最大的产业部门,已被称为“第四产业”。美、英1972年的信息产业收入在国民经济生产总值中,分别占该地区的49.52%和32.9%。此外,日本一批大银行,综合商社的电脑库,纷纷建立数据库系统,至于1974年全国登记的数据库,就有1200多个,投资咨询已变成为一个产业,具有其独特的、可以交换并实现其价值或价格的产品,以及获得盈利、缴纳税金的企业特征。

Project background:
       With the development of science and technology and the progress of social productivity, the unprecedented development of information consulting industry.In two decades, many western countries consulting industry has become a decisive department in the sector of national economy. Like America, the consulting fees will reach 30 billion dollars, the fees in France and England counts for 8%-9% of their exporting volume.Information has become the largest industrial sector in a few developed countries, which has been called "the fourth industry". In 1972, the British American information industry revenue in GDP, respectively, in the region of 49.52% and 32.9%. In addition, a group of Japanese banks, comprehensive company's computer database, have established the database system, the 1974 national registration database, there are more than 1200 months, investment consulting has become an industry, has its unique, can realize the value or price of the product and exchange, and gain profit, pay taxes enterprise features.

 

面临挑战:
       作为投资咨询公司,帮助客户获得利益是最重要的,所以对于投资咨询公司来说,良好的信用是非常重要的;另外,一次投资赚不赚钱,还要看投资公司的眼光如何,只有够专业、眼光独到的投资公司才能在瞬息万变的资本市场里乘风破浪。目前投资咨询业已冲破国界,逐渐发展到国际化的全球性合作咨询,因此,必须从我国国情出发,加强与海外投资咨询机构的合作和联系,大力开拓海外投资咨询市场,按照国际惯例,尽快与国际投资咨询业接轨。
如何从名字和形象视觉上让客户感受到公司的专业实力和诚信经营成为先知团队面临的最大问题。

Facing the challenge:
       As an investment consulting company, helping customers to obtain the interest is the most important, so the investment consulting company, good credit is very important; in addition, an investment make money or not, depends on how the investment company's vision, only professional, unique visioned investment company can ride the wind and waves in the capital market which varying from minute to minute. The current investment consulting industry has broken through the national boundaries, to the progressive development of global cooperation consultation, internationalization. Therefore, we must proceed from the national conditions of our country, strengthen the cooperation and contact with overseas investment consulting institutions, and vigorously develop the overseas investment consulting market, according to the international practice, quickly connected with international investment consulting industry standards.
    How to let the customer feel professional strength and integrity management from the name  has become the biggest problem Wevin facing .

 

解决方案:
       为了给客户投资的信心,让客户感受到我们的专业高度,先知命名团队和设计团队共同讨论,通过大量的调研数据和对消费者心理学的深入了解,最终设计了5个方案。通过不断的比稿和反复的推敲,“东塔”脱颖而出。东塔二字即能体现专业高度,又能在形象上有很鲜明的联想,对LOGO、VI、SI设计来说都能有非常高的辨识度。

Solutions:
       In order to give customers the confidence to invest, to allow customers to feel our professional level, Wevin team discussed together, through a large amount of investigation data and in-depth understanding of consumer psychology, they finally designed 5 schemes. Through continuous comparing and repeated scrutiny, "Dong Ta” showing itself. “Dong Ta” two words that can reflect the professional level, also can have very distinct association in the image, the LOGO, VI, SI design can have a very high degree of recognition.
 

 

Perspectives

凯德丰

凯德丰

  凯德丰作为一个公司名称包含了非常丰富的寓意,“凯”代表着胜利,“德”是企业品质的一种保证、一种承诺

华雅智航

华雅智航

  先知为华雅智航的服务主要有企业命名、标识设计、品牌中文诠释语、网站设计及制作、宣传物料设计、VI整套等

邦悦命名

邦悦命名

通过对客户群体的深入分析,先知创意了一批符合网站特色,同时也兼具中国市场的中文名称。客户最后选择的

Work


世界品质, 中国气质
全球三大命名公司之一
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
开创中国命名及品牌设计先河
新世纪,披荆斩棘……
奠定国内定位命名行业标准
今天,独树一帜……
坚持商业与美的完美融合
明天,改变未来……
开拓品牌整合命名及设计新方向
关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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