Fast fashion is one that can show in a very short period of time the fashion mode which displays in the Fashion Week fashion . It runs in the same groove features like the instant time "for speed". Consumers can buy the luxury brand clothes in an ordinary price that looks like the same in a very short time. Chinese is the largest regional consumption market with huge potential , "fast fashion" is favored. With the fast consumer goods consumption is different, functional attributes here clothes basic completely abandoned, only pay attention to value added -- that's fashion sense. To enterprises, selling is no longer the product, but the rhythm of fashion, fashion customer value is constantly give customers create this fashion experience.
Facing the challenge:
The down jacket market in China showed some characteristics and trends, mainly as follows: the light, thin, short down jacket continued to be favored, autumn down concept spreads to many brands in their autumn down series, professional down clothing are popular from peripheral fashion, sports brand down jacket single product gravity extrusion advantage is abate, the style is concise and moderate price product sales in the network flow traditional sales, down jacket market lacks new selling point of the short term can not change the growth expected sales etc..Combined with the strengthening process of outdoor seasons,fashion brand development competition and seek differential market position, in accordance with the channel characteristics to adjust or customized special network channel products etc..
Nowadays is a popular and light fashion times, the young consumers is pursuing a comfortable, jumping feeling, spend less money while experiencing the popular fashion, this is the common in our young generation. "Yu Rui" is named by Wevin based on the consideration above made. “Yu” highlighted light, warm and reality; “Rui” is silk and ribbon. Two words together to give people relaxed feeling, let people produce a beautiful thinking. V&R with its leading design, high-quality raw materials, superb technology, win the majority of consumers, now has a sales network throughout more than 30 provinces and cities, the establishment of hundreds of stores, V&R adhering to the "international designing and functional", accurately grasp the women's dress taste.