Lotte Mart (LOTTEMART) is a subsidiary of Lotte Group subsidiary specializing in large supermarkets. June 2008, Lotte Group's Lotte Mart entered the Chinese market through the acquisition of Makro, Lotte Mart stores in China will increase to 82. Lotte Mart supermarket opened its branch in Beijing satellite city Yanjiao . Lotte Mart plans to open 17 new stores in China in the next 12 months, the number of stores in China will exceed that of Korea.
LOTTE MART是乐天集团（LOTTE GROUP）下属的专营大型超市的子公司，由于正处于进军中国市场的初期，知名度并不高，需要一个更符合中国人认知习惯的名称来扩大知名度，迅速打开市场，促进品牌发展。2008年，北京首家乐天玛特望京店开业。在中国乐天玛特以北京、天津、山东、辽宁为先期拓展领域，逐步开拓全国市场，预计在2018年门店增至300家，销售额实现2000亿美元，成为“亚洲零售业之最”。
LOTTE MART is a subsidiary of the Lotte Group (LOTTE GROUP)specializing in large supermarkets, due to enter the Chinese market is in the early stages of awareness is not high, you need a more consistent habit of Chinese people recognize the name to expand awareness, quickly open the market to promote the brand development. In 2008, Beijing first lotte's wangjing store opened. Lotte is expanding the national market in China especially in Beijing, Tianjin, Shandong, Liaoning. It is expected to have more 300 stores and sales of $200 billion in 2018, and become the best Asian retailer.
"Mart" by the English "MART" transliteration from, and Lotte Group operates supermarkets attributes highly consistent, which will help the target population to accept, a high value of the spread, and the name of the modern atmosphere, the international distinctive characteristics.The signage design done by Wevin for lotte supermarket do mainly choose the colors of comfortable orange, yellow, and sky blue to bring people warmth, , the composition is concise and natural, and makes people clear and easy to understand, it is very suitable for supermarket shopping atmosphere.