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普盛命名

建筑环境技术领导品牌

项目背景:
北京普胜主要从事建筑环境与设备工程方面的市场,包括建筑物采暖、空调、通风除尘、空气净化和燃气应用等系统与设备以及相关的城市供热、供燃气系统与设备的设计、安装调试与运行等方面。随着时代发展和城市扩大,出现了大量新型建筑体系,对内部的设备也提出了更多和更高要求。因此,迫切需要能适应现代建筑发展的高级工程技术企业。这都需要从事建筑环境与设备工程的技术人员与建筑设计师进行良好配合,以对建筑结构和用户需求有完整的认识和了解,做出切实可行的设计。可见,建筑环境与设备工程有很大的施展空间。尤其是今年来环保市场的发展为环境工程提供了新的方向,具有环保设备、产品研发能力的企业更容易得到市场的青睐。
Project background:
Beijing pusun mainly engaged in building environment and equipment engineering aspects of the market, including heating, air conditioning, ventilation, air purification and gas application systems and equipment and related city heat supply, gas supply system and equipment design, installation, commissioning and operation aspects. The emergence of a large number of new building system, the internal equipment is put forward more and more requirements.
Therefore, the urgent need to adapt to the enterprise senior engineering and technical development of modern architecture. Visible, building environment and equipment engineering has great use of space. Especially this year to develop the environmental protection market for environmental engineering provides a new direction, with environmental protection equipment, product research and development capabilities of enterprises are more likely to get the favor of the market.
 

面临挑战:
随着时代的前进,科学技术的发展,人们开始有能力建造房屋,为自己寻找更安全可靠的庇护之所。但是仅有一个处所仍是不够的,人们还希望自己的家冬暖夏凉,方便地用到水、电等生活设施。目前,在我们居住的城市,绝大部分地区都可以享受到良好的水电暖服务。这些设备和条件为日常生活提供了很大方便,使我们能在一个舒适的环境中度过愉快的时光。能为我们提供这一切不仅需要公司有强大的实力,还需要公司有高科技技术的支持。
先知时代对建筑环境类企业有丰富的命名经验,这次对普胜的命名先知团队要求自己有一个突破,能让这次的命名更加的成功。
Facing the challenge:
With the progress of the times, the development of science and technology, people began to have the ability to build a house, to find safe refuge. But only a place still is not enough, we also hope that their homes warm in winter and cool in summer, easy to use water, electricity and other living facilities. At present, we live in the city, most of the area can enjoy a good warm water and electricity services. These devices and provides great convenience to the daily life, so that we can have a good time in a comfortable environment. We can provide all this not only needs the company has strong strength, also need to have high tech support.
The Wewin of the architectural environment enterprises have rich experience of the naming, Pu Sheng named Wewin team demands on their own have a breakthrough, make the name more successful.

解决方案:
建筑环境行业属于高科技产业,国际间的竞争非常激烈,要想在这个市场里高速发展,强大的公司实力和科技研发是必不可少的,如何能让人对公司有一个直观的认识,中文命名尤其重要。为了能给本企业做好命名,先知对各大建筑环境公司名称进行分析,总结得出建筑环境品牌名称需传达信任感、差异性和持续性。通过对建筑环境市场的调查和研究,先知命名团队总结市场信息和行业信息,结合公司文化和未来发展愿景,确定了普胜这一名字。
“普胜”寓意“率土普天无不乐”,代表公司以天下人的安居乐业为己任,立志为每个家庭、每个企业建造最适宜生活、工作的场所。同时包含对公司未来发展的期望,能在建筑环境市场旗开得胜。
The solution:
Building environment industry is a high-tech industry, international competition is very intense, to the rapid development in this market, strong corporate strength and technology research and development is essential, how can let people have an intuitive understanding of the company, Chinese named especially important. Through investigation and Research on the built environment of the market, the Wewin named team summarized the market information and industry information, combined with the company's culture and the future development of vision, to determine the general wins the name.
"Pu Sheng" meaning "the rate of soil Putian all music", on behalf of the company to live and work in peace to all the people as their responsibility, determined for each family, each enterprise to build the most suitable for living, working place.Also included on the future development of the company's expectations, can hit the ground running in the construction market environment.

Perspectives

顺特科技

顺特科技

  顺特科技所属的行业充满了高科技的色彩,所以企业识别系统的设计要体现行业属性及产品特征,要给人以理性

中发集团

中发集团

先知命名为中发集团做的企业识别系统,主要体现了工业设计理性、冷静的现代气质。形象主体设计将中英文巧

 嫚格菲

嫚格菲

嫚格菲作为女装品牌名称,真是别有风味,格调优雅,仿佛联想到女性的美丽动人,柳腰款摆,令人心旌旗飘动

Work


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关于先知中国
先知中国——中国最成功的命名及定位设计机构,重新定义了中国命名行业,并提升了命名定位的行业标准。
先知专注于一流品牌和一流成长品牌的创建,帮助5000多个品牌走向成功,100多个品牌成功上市,200多个品牌成为行业领袖,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,唯有整合者及领先者才胜利者。昨天,我们定义了命名。今天,我们不断超越自己,为行业格局确立发展方 向,新品牌时代,唯有先知。
命名之道,唯有先知,先知一步,步步领先。
先知中国,引领世界。





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