South Korea's leading travel information portal service commissioned Wevin to carry Chinese names naming service, and would like to help the website to quickly open the Chinese market and then get a wide range of audiences. Although the site in Korea has a very strong influence, but in the Chinese domestic market, the site awareness is not high, the primary task is to carry out a clear market positioning, and tailor a Chinese brand name.
Konest requires site name not only to loud atmosphere, filled with the joy of life experience, but also to meet the website features to attract keen eye for fashion and travel the Chinese audience. This part of consumers love life, like the beautiful scenery and cultural landscape, especially for the Korea Tourism has a strong bias. They have some spending power, good search through a variety of media and first-hand travel information.
Through in-depth analysis of customer groups, Wevin create a number of innovative features that fit its site, as well as both the Chinese market, Chinese name. Customers last selected "Bang Yue," a show of good friendship between China and South Korea; two rendering on a trip feelings of happiness. Name of the site's business objectives included, bring pleasure to give the audience feel physically and mentally, in line with the characteristics of travel sites.The web design made by Wevin contains rich content, while highlighting South Korea travel in the national characteristics, to provide consumers with a comprehensive and focused message.