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汉融

创新融合养生菜

项目背景:
       安徽恒图投资控股有限公司,旗下拥有安徽湘府酒店管理有限公司、帝鼎建筑工程有限公司,是一家在安徽具有很大影响力的大型公司企业。在有过良好的合作基础上,安徽恒图再次找到了先知为其餐饮公司做中英文命名。
       我国餐饮行业的势头非常好,要是一家餐厅经营成功的话,那么收益自然是非常多的,因此也是越来越多的人开始投资到餐饮行业。尤其是近年来养生理念的提出,很多做餐饮的开始研究养生菜,市场上的养生菜馆越来越多,行业竞争日益激烈。中国这样地大物博,菜系不下几十种,最出名的当属八大菜系,这八大菜系在全国各自拥有自己的消费区域和消费群体。

Project background:
       Anhui Hengtu Investment Holdings Co., Ltd, which owns Anhui Xiangfu Hotel Management Co., Ltd and Diding Engineering Co., Ltd, is an influential Large enterprise in Anhui. With a good basis of cooperation before, Anhui Hengtu found Wevin again to name their catering company in both Chinese and English.
       The momentum of China's catering industry is very good. If a restaurant business run succeed, their revenue naturally turned very high. Thus there are more and more people began to invest in the catering industry. Especially since the health concept being put forward in recent years. Many restaurants do study of health food and the restaurants booming, so increasing the fierce competition. China with such a vast territory and abundant resources, has more than dozens of cuisine, which the most famous ones should be the eight major cuisines. All of them have their own consumer groups and regions in China.

面临挑战:
       为了让“养生菜”这一理念能深入人心,必要的品牌包装是必不可少的,命名就是品牌推广的第一步,一个好名字能准确定位餐饮企业的卖点,就是说餐饮企业所经营的特点,也是经营特色,每个餐饮店都应该结合自身的特性做出自己的特色,有了特色才能吸引更多的人。
       养生菜作为中国传统养生理念在餐饮上的体现,在饮食文化百家争鸣的中国尚属于新生事物,没有广大的消费群体,没有固定的、让消费者熟悉的菜单,如何让消费者对养生菜产生热衷,品牌命名能否体现养生菜的卖点,是先知命名团队和设计及团队面临的最大挑战。

Facing the challenge:
       In order to make the concept of "health food" to win support among the people, the necessary brand packaging is essential. Naming is the first step of brand promotion. A good name can locate accurately the catering enterprises selling point, namely the characteristics of catering enterprises and its operating characteristics, each catering shops should absorb its own characteristics to foster their own features to attract more people.
       Health food as the embodiment of China traditional health concept in the restaurant is still a novelty in the diet culture of China, with no general consumer groups or fixed, familiar with consumers menu. How to make consumers keen on health food? Whether the brand name could reflect the selling point of health food is the biggest challenge to Wevin naming and design group.

解决方案:
       先知命名团队取“融合菜”这一创意点,为其取名“汉融”。“汉”字来自八大菜系的悠久文化历史,八大菜系为汉人八大菜系,故取“汉”做名;“融”寓意融合,名称整体既是各大菜系的融合典范之意。除此之外,名称字形结构简单,易读易记,富含音韵美。英文Homcuisin根据中文名“汉融”音译而来,发音与中文高度匹配,利于品牌口碑效应的形成。另外,先知设计团队根据项目属性和汉融的中英文名字进行了品牌形象设计,利用中国传统元素和现代表现手法,为汉融制作了整套设计方案。
       先知团队为汉融提供了优质的命名服务和设计服务,丰富的经验和敏锐的洞察力必不可少,对餐饮业的丰富命名合作经验是这次成功合作的保障。

The solution:
       Wevin naming group takes "fusion cuisine" this creative point, as the name "Han Rong". "Han" comes from the long cultural history of eight major cuisines. Eight major cuisines is Han Chinese’s eight big cuisines, so take "Han" as their name; "Rong" means fusion. The name is the overall fusion model of cuisines . In addition, the name font has the advantages of simple structure, easy to read and remember and rich in rhythmic beauty. English name Homcuisin is according to the transliteration of Chinese name "Han Rong". The pronunciation is matched and easy to form the brand reputation effect. In addition, Wevin design group has designed its brand image based on the project properties and its Chinese and English name. We used Chinese traditional elements and modern technique of expression to make the whole design project for them.
       Wevin team offered high-quality naming and design service to Han Rong. The rich experience and keen insight are essential and rich cooperation experience of the catering industry is the security to this successful cooperation.

Perspectives

伊利

伊利

  伊利作为一个乳业公司的名称非常的清新、悦耳,朗朗上口,容易被识记。尽管从字面看不出特殊的含义,但却

保食安

保食安

  保食安这个名称很直接地传达出了公司产品的属性和功能,即保证食品的品质符合要求。先知在为保食安做品牌

北极泉

北极泉

  北极泉这个名字用于纯净水,真的是一种绝妙的选择,北极这两个首先会让我们联想到冰天雪地、远离人类生活

Work


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