Anhui Hengtu Investment Holdings Co., Ltd, which owns Anhui Xiangfu Hotel Management Co., Ltd and Diding Engineering Co., Ltd, is an influential Large enterprise in Anhui. With a good basis of cooperation before, Anhui Hengtu found Wevin again to name their catering company in both Chinese and English.
The momentum of China's catering industry is very good. If a restaurant business run succeed, their revenue naturally turned very high. Thus there are more and more people began to invest in the catering industry. Especially since the health concept being put forward in recent years. Many restaurants do study of health food and the restaurants booming, so increasing the fierce competition. China with such a vast territory and abundant resources, has more than dozens of cuisine, which the most famous ones should be the eight major cuisines. All of them have their own consumer groups and regions in China.
Facing the challenge:
In order to make the concept of "health food" to win support among the people, the necessary brand packaging is essential. Naming is the first step of brand promotion. A good name can locate accurately the catering enterprises selling point, namely the characteristics of catering enterprises and its operating characteristics, each catering shops should absorb its own characteristics to foster their own features to attract more people.
Health food as the embodiment of China traditional health concept in the restaurant is still a novelty in the diet culture of China, with no general consumer groups or fixed, familiar with consumers menu. How to make consumers keen on health food? Whether the brand name could reflect the selling point of health food is the biggest challenge to Wevin naming and design group.
Wevin naming group takes "fusion cuisine" this creative point, as the name "Han Rong". "Han" comes from the long cultural history of eight major cuisines. Eight major cuisines is Han Chinese’s eight big cuisines, so take "Han" as their name; "Rong" means fusion. The name is the overall fusion model of cuisines . In addition, the name font has the advantages of simple structure, easy to read and remember and rich in rhythmic beauty. English name Homcuisin is according to the transliteration of Chinese name "Han Rong". The pronunciation is matched and easy to form the brand reputation effect. In addition, Wevin design group has designed its brand image based on the project properties and its Chinese and English name. We used Chinese traditional elements and modern technique of expression to make the whole design project for them.
Wevin team offered high-quality naming and design service to Han Rong. The rich experience and keen insight are essential and rich cooperation experience of the catering industry is the security to this successful cooperation.