City Yantai is located in the east of Shandong Peninsula, near the Yellow Sea and Bohai, is the country's first 14 coastal open city and an important city in Bohai economic circle. Yantai is one of the most important market of domestic health wine, health wine has obvious advantages in the province of Yantai. According to the incomplete statistics of joint effect planning agency, Shandong has a market capacity about 800 million yuan every year, about one 15th of total capacity of China market . Health wine has become a part of life, especially to local consumers.
Consumers like large-scale drinking it in public like restaurants in Yantai. They regard it as a simple body-building way. Yantai gathered several brands like Zhang Yusan whip wine, Yi Zhutian, Yubao wine, etc.. But in Yantai, local people like to drink local health wine, that’s why the national prominence wine last only a few days in there.
Facing the challenge:
Yantai Zhongyuan Wine Co., Ltd. was founded in 1978. The existing staff is more than 500 people. The plant covers an area of 30,000 square meters. As the leader of Yantai wine industry, the company has fully automated production lines, product testing equipment, and the introduction of USA Hai Deneng reverse osmosis water treatment equipment, absorbing tip wine making talents, launched three whip wine series products. Yantai three whip wine is said comes from "song" Royal Palace, it melts the rare medicinal herbs, sorghum liquor as a whole, made by modern technology. The aroma of the combination of herbs and wine, the beautiful color, the sweet taste and the medicine as well as the wine power skin nourishing could nourishing yin and Yang, invigorating qi and kidney, make qi and blood through and fundamentally regulate immunity. Namely has a function of health care. Health care wine is different from ordinary liquor. From the name of view, it should put more emphasize on the efficacy of live material. For the naming, it should allow consumers to know the effects of it from seeing its name is the problem we faced.
Interpretation of "Bo Yuan" expressed the intrinsic function of the product, which bring virility, “Bo” expressed the masculine features, "Yuan" expressed its rich health effects; at the same time, "Bo Yuan" has a significance that their business is on the upgrade and full of vitality.
With name Bo Yuan health wine, it also can be completely distinguished from ordinary liquor, let consumers know its effect when they hear this name, at the same time, Bo Yuan two words are easy to remember and good for its brand communication.
According to these ideas, Wevin design team has designed its logo with powerful font design to show its efficacy, has image communication in place.