Background of the project:
Construction safety problem is always the focus of attention of the state and enterprises. A lot of elevator crash happened in recent years. The reason is that they hadn’t check the wire rope timely, or can not find the damage.
Steel wire rope flaw detector is widely used in mines, rope way, lifting equipment, elevator, port machinery, cable bridge and other fields. It can Quantitative numerical display of internal and external broken wires, corrosion, abrasion, metallic cross-sectional area changes in real time. According to the current standards and procedures proposed diagnostic reports and solutions, to achieve a rapid diagnosis of damage of steel wire rope.
Facing the challenge:
As the steel wire rope flaw detector, detection function is its biggest characteristic. Speaking to its function, it can provide a safe construction and living environment.
The steel wire rope is a flexible component engineering application, wire rope will be fatigue, corrosion, abrasion, and even rupture in the use process, thus causing the entire rope damage and broken, affecting device reliability, threating personal and equipment safety. Through the flawless detecting test of wire rope, we can distinguish the residual strength of wire rope (carrying capacity), and master the safety coefficient of its operation to finally decide the change of date.
That is to say the steel wire rope flaw detector is a precise, meticulous and effective security barrier, What Wevin naming team should do is to put these characteristics reflected from the name to make people remember.
Wevin naming team named them "Yi Shian", "Yi" means simple and convenient, highlighting the company’s flagship product--metal detector is convenient and fast; "Shi" means do, indicates the enterprises has a brilliant future in this industry; "an" outstanding its safety properties, indicates that the enterprise products will bring security to the society. The three words combination is easy to produce a good association and easy to be relied on by consumers. English name is "Ensecur", it comes from the word "secure" , which means "safety, protection“, indicates the service offered by enterprise is safe, effective and high quality. “en” means state, suggesting the service offered by enterprise is always the guarantee of safety, which conform to the enterprise service mode. It has a perfect match in the pronunciation. Besides, it’s convenient for people to remember and good for the brand communication.