Background of the project:
Anhui Hengtu Investment Holdings Co., Ltd owns Anhui Xiangfu Hotel Management Co., Ltd and Diding Construction Engineering Co., Ltd. It is a big company with a great influence in Anhui. Since the establishment of the company, the business scope of the company covered real estate, catering, finance, insurance,etc.. and has a good reputation in the industry.
With the Chinese investment market continue to grow strongly in 2014, Anhui Hengtu Investment Company gets an opportunity to develop. The company has invested a lot in real estate projects and food items. It has a great significance to accelerate the construction of cities, to expand industrial development space and to promote its self-transformation. The company constantly improve its upstream and downstream industry chain and optimize and adjust its business structure. In the next few years it will achieve a qualitative leap.
Facing the challenge:
Chinese investment market continued to expand and attracted more and more capital investment home and abroad. Competition is becoming increasingly fierce, but Chinese investment industry is still full of optimism: what behind the depth adjustment of industry is that the market structure will be further clarified; specialization and branding will become a mainstream trend and the mechanism of Chinese home market will be further optimized.
Compared to the overall size of the market changes, the formation of a new pattern of competition within the industry and transition path of mechanism specialization and branding will become a more noteworthy phenomenon in Chinese investment industry next year .
How to stand out against many competitors? Shaping the brand image is very important. A good brand name can attract investors enthusiasm, letting people produce the feeling of trust. Based on the pattern of the market, grasp the brand name will be directly related to the success or failure of the enterprise.
Wevin naming team has rich experience and high degree of self-confidence about naming investment company and catering. It also has unique insights on the industry and brand building. After receiving the project, the company naming team carried out a large number of market research and internal discussion. According to the investment industry attributes and the consistency principle between brand name and brand culture, Wevin naming team finally determined the name “Hengtu”. The creative points come from the brand concept of the investment company, meaning "rise like the sun and the moon, open a blueprint of boom future". It has a high-end atmosphere and a strong sense of the times. "Hengtu" conveyed the good prospect of enterprises in the future, formed a strong emotional resonance; in addition, as to the pronunciation, these two words are catchy, easy to be recognized and remembered by consumers, and formed the public praise effect.