Background of the project:
As a small capacity industry, medical equipment industry is not that attractive as infrastructure construction or financial. Besides, the segments of this area are quite different , it’s hard for ordinary investors comb them systematically. But in the stimulation of a number of favorable factors, the medical device industry shows great potential for growth.Under the encouragement and support of government, demanding of Chinese medical device market continued to grow in 2013. The GDP of medical equipment and apparatus manufacturing rose steadily and reached 193 billion yuan, a year-on-year growth of 22.8%.View from the policy perspective, after the Ministry of Science and Technology issued ""special plan" of Twelfth Five Year of medical science and technology industry", the Ministry of Health issued a "health China 2020 strategy report" , the average annual special funds up to 50 billion yuan. It’s 10 times of the funds in 2008.
Facing the challenge:
About 80 percent of the CT market, 90 percent of the ultrasonic instrument market, 85 percent of the test instrument market, 90 percent of the magnetic resonance apparatus, 90 percent of ECG machine market, 80 percent of the high-grade monitor market, 90 percent of high-grade physiological recorder Market and 60 percent of the sleep graph instrument market are occupied by foreign brands. The medical apparatus and instruments is the focal point to support in China. Besides, the development of special high-performance medical diagnostic equipment that will be the focus of medical imaging equipment and other fields. The key support areas including medical imaging equipment, in vitro diagnostic products, treatment equipment etc..
To deal with these problems, Wevin naming team started from the industry attribute and its identification to name it.
The medical equipment is a high-tech industry, but also closely related to people's health. To have a good meaning as well as high identification in the industry will be the key. Wevin naming team named it "Wo Kanglai", which means "health will come". It has a good meaning for medical devices and a strong international sense. As to pronunciation, it’s catchy, which good for the brand propagation. The English name Walcunay is transliteration of its Chinese name "Wo Kang Lai". Wal comes from the word wall, which indicates its invincible position in the medical industry. Cun comes from the word fecund, which means prolific and fertile. It indicates the company will grow gradually and be prosperous. As to the pronunciation, the sound is similar to its Chinese name, which is easy to the brand association.