Beijing Holford Xin Trading Company was established in 26th May,1997, which is specialized in liquor circulation enterprises. Holford Xin company to operate the well-known liquor brands, mainly in "with a good team, personnel training, and set up the network" business purpose, adhere to the "integrity-based" business management, timely response to market development, and constantly introduce outstanding brands .
To have occupied a certain market share, more mature management mode chain, focusing instead expand the number of stores, but to enhance the quality and single-store business sales, stores meticulous management is particularly important.
In order to make more scientific and rational design of the brand, after research on the target audience, Wevin analysis of two kinds of business models that companies need to be online and offline market situation and conditions on their business and target customers for consideration, in order to determine the current stage, the network operators in their overall business strategy of the position, as a basis for tailor the company's overall strategic network brand strategy. Brand and line of network coordination brand. To this end, the proposed corporate brand coordinated actions.