Background of the project:
Huanyu Battery was founded in 1996, is a large scale well-known battery brand in China. Its headquarter located in Shenzhen. Its branches located in Xinxiang and Dongguan. The company’s fixed assets are more than 60 million yuan, its construction area is about 30,000 square meters, existing staff are about 2,300 people, including more than 200 engineering and technical and management staff. The Company strictly enforce approved the ISO9001:2008 quality management system. Photovoltaic (pv) gold sun certification etc..In order to enhance the brand image, reshaping brand strategy , Huanyu battery need to relocate the brand, to innovate strategy, and comprehensively enhance the brand image and influence, therefore, Huanyu found Wevin to provide planning and supporting for its new brand plan.
Facing the challenge:
In the domestic automotive battery market, foreign first well-known brands have always dominated the high-end market. Liberalization is extremely high in Chinese market, the derived tactics are also quite a lot. If they can be integrated, then the power is infinite. Market positioning inculdes two points: one is to be the best, better than "better". The second is to be the only, there is no difference except the price. As a company which has rich brand experience and qualifications, Wevin has confidence in successful complete the task of upgrading Huanyu brand. Based on the principle of responsibility, Wevin conducted extensive market research and internal discussion immediately. This project is not only an upgrade of Huanyu brand image, but also an upgrade of Wevin
According to the enterprise property and company characteristics of Huanyu , we finally selected the name "Jin Yuan Huan Yu" after many screenings. "Jin Yuan" means the gold source, indicates that the battery is the source of power , as well as wealth. It is easy to let the consumer associat. it’s in accordance with company property, and has an excellent moral sense. Talking from the consumer psychology cognitive level, "Jin" means gold, which is expensive and is the guarantee of quality. Chinese thinking about the source when they drink water. Company name "Jin Yuan" can form a good impression in the minds of consumers. Consistent with the overall naming property industry, emphasize the tonality of company. The brand image promotion effect is obvious.According to the naming, Wevin provided a complete design scheme of design for Jin Yuan Huan Yu, from the LOGO design to the VI design, then to SI. It’s further enhanced the corporate image.