Background of the project:
Henan Mount Pingding Huacan real estate is an operating company based on property management, capital operation and investment business. Since the establishment of the company, it has formed a strategic pattern modern services and other fields. It has an important significance in accelerating the construction of city, expanding development space, and promoting self-transformation and development .`
"Huacan, bright city" is the project in progress of Henan Huacan Properties Co,. Ltd. , It’s opposite to the peak park with high vegetation coverage. It has slope style garden, landscape near the water and convenience traffic. It will be the center of ecological and leisure of people live in this city.In order to enhance the brand image of Huacan estate , to planning the future development strategy of brand, they invite Wevin as their consultant.
根据国家统计局的数据统计，2013 年1-10 月份，全国共完成办公楼开发投资达3649 亿元， 同比增长达36.9%。这一增长速度也高于住宅投资18.9%。以及商业营业用房投资的26.9% 的同比增长速度。报告表示，这样的发展趋势从2009年便已经出现，这一数据表明在投资选择上，开发商对商务地产有着比其他细分领域更高的热情，而从竣工面积的数据来看，今年商务地产的竣工面积同比增速也远远超过住宅和商业地产，大批的资金涌入让商务地产竞争日趋白热化。
Facing the challenge:
According to the statistics data of National Bureau of statistics, the investment of whole nation in the office building reached 364 billion yuan from January to October 2013., with year-on-year growth of 36.9%. This growth rate is also 18.9% higher than the residential investment, and 26.9% of commercial housing investment. According to the report, this trend has appeared since 2009. This data indicates that in investment choice, developers have higher enthusiasm in commercial real estate than other segments. From the data of completed construction area, yearly growth speed of commercial real estate is also higher than residential and commercial real estate. A large number of funds let the real estate business into the increasingly heated competition.
Wevin naming group faced the challenge of how to shape and integrate the humanities and environment, how to match brand and live perfectly.
Wevin group analyze the real estate market and take field studies of a large number of industries. According to the "bright city" concept, Wevin chose "Huacan", which has high-end atmosphere and full of association. Huacan implicates Chinese light, is a reflection of future expectations and confidence. Huacan hopes to bring people a bright and brilliant life and future. Use “Huacan” as a real estate company name can catch people’s sight in the first time. It’s easy to remember, and also has a psychological sense of beauty.
According to the name “Huacan”, Wevin design team started a series of design of company LOGO, VI, SI with a high-end atmosphere, gorgeous design style. It shaped distinctive features of Huacan and make its brand influence greatly enhanced.