Background of the project:
Fu Lang Cheng Investment Co. Ltd. is well-known in the industry. Its registered capital is 10 million yuan. It’s a limited liability company runs real estate development, investment management, project management, economic information consulting, property management, home furnishing decoration, construction general contracting, professional contract, sale self developed commercial housing, building materials, decoration materials, mechanical equipment and equipment leasing. The company has participated in a number of development projects in Beijing, Hebei and other places. The development area reached about 600 thousand square meters and they got good social and economic benefits. In order to meet the needs of the development of the market economy, to actively explore new ideas for real estate development, to expand the business scope, Fu Lang Cheng invite Wevin to provide a new naming scheme and brand construction plan.
Facing the challenge:
As the leading industry of the national economy, the real estate played an important role in stimulating domestic demand and promote economic growth. It is estimated that during the period from the Ninth Five-Year Plan to 2010, China's real estate industry will grow by an average annual rate of 20%, the average annual investment will reach more than 400 billion yuan. Such a huge investment demand will inevitably become a huge financing needs. It’s bound to create a huge funding gap, so we must take a variety of ways to actively use these external funds. In the situation of diversified of investment and the developent of investment fund in our country gradually standardized, the function of investment companies in the market become more evident.
The naming should reflect the company's capital strength, embodies the distinctive characteristics of the industry, also it should have a competitive segment function, as well as a high-end atmosphere and a modern sense. The naming of this time is a great challenge.
Wevin group immediately organized the team to carry out a thorough market research. We combined with our rich investment naming experience and determined the name "Fu Lang Cheng". This name highlights the high-end atmosphere. It implies the enterprise has a bright future and its achievement is limitless. The name "Fu Lang Cheng" has a strong industry attribute, at the same time its pronunciation is catchy. Plus with its direct, good moral, it will induce customers positive associations easily and it’s good for the brand reputation propaganda.
LOGO design is a round coin with a square hole based on the name. We use an exaggerated form to amplify the square hole in the center of the coin and formed a beautiful star shape. This image is matched the word "Lang" word, which means bright as stars. The gold main color of LOGO graphics and font design implies the enterprise has a better development and prospect in the future.