Background of the project:
Xi Laijian from South Korea, after 10 years of development, at present already in all parts of the world have been widely promoted, entered the America, Canada, including Australia more than 70 countries and regions. In 2001, South Korea to Corporation in Chinese investment company set up, with a new management mode of advanced product technology and free experience, after ten years of unremitting efforts, has formed by Xi Laijian medical instruments (Beijing) Co., Ltd. as the center, to the modern factory and a research and Development Center for the fulcrum.
To enter China from the first day onwards, the company has regard "healthy life partner the best in the world" as its mission in 2010, to put forward new idea of "healthy life", launched a series of brand of water, air purifiers and other new products have been published, aroused extensive attention and the majority of customers praise.
Facing the challenge:
Drinking water machine common Xi Laijian life health product water purifier and the market is different, the water purifier is used to unique five channel filter technology, avoiding the problem of pollution two barrel type drinking machine, able to provide for your family is more clean drinking water, but also more for energy saving and environmental protection, suitable for families and units to use. A new generation of the pattern of drinking water has been represented by the popular South Korean and European and American developed area of Japan, people have accepted and approved such a more drinking water health and environmental protection. How to express the features and characteristics of products has become the focus of the brand naming.
最终经过先知命名团队的群策群力创意出“爱饮”品牌名称，：“爱”，喜好 [like;be fond of]，爱护 [care for]，友爱 [friendly affect]，惠;仁爱 [favor;kindheartedness]。“饮”，直接点明行业属性，说明产品的使用功能。“爱饮”也传达出韩国企业对中国消费者的深切的人文关怀，润物细无声的传递着企业及品牌文化。最终这个品牌名称被喜来健高层一次选中，后续先知中国团队又为“爱饮”创意设计了品牌logo。同时，先知团队还建议喜来健配备专门的售后团队进行了命名及形象规划，服务团队最终定名“帮妮”。
Finally through Wevin naming group together creative "Aiyin" brand name, "Ai", is love, is fond, is care, is friendly affect, is favor. "Yin", pointing out the industry attributes directly, that the use of the product function. "Aiyin" also conveys the South Korean enterprise in China consumer deep humanistic concern, moisten things silently transfer of corporate and brand culture. Eventually the brand name is selected, Wevin for "Aiyin" creative design of brand logo. At the same time, Wevin also suggested to equipped with specialized after-sales team were named and image planning, service team eventually named "Bangni".