苏州巨立电梯有限公司位于江苏省昆山市，紧邻苏州工业园区。自2002年成立以来，一直致力于为全球客户提供各类电梯、扶梯和自动人行 道等的设计、制造、销售、安装和维保服务，先后被评为江苏省民营科技企业和江苏省高新技术企业。发展至今，巨立电梯的产品销售和服务网络已遍布国内各大中 城市和东南亚、中东、非洲等30多个国家和地区，不断为客户提供高附加值的产品和服务，努力打造为最具世界竞争力的电梯企业。基于企业发展战略进行新品牌 规划，创建全新的高端电梯品牌。
Background of the project:
Suzhou Juli Elevator Co. Ltd is located in Jiangsu province Kunshan City, adjacent to the Suzhou industrial park. Since its establishment in 2002, has been committed to global customers to provide all kinds of elevators, escalators and automatic pedestrian road design, manufacturing, sales, installation and maintenance service, has been rated as a private technology enterprises in Jiangsu province and the high-tech enterprises in Jiangsu province. Developed as so far, Juli product sales and service network for elevator has been all over the domestic large and medium-sized city and Southeast Asia, Middle East, Africa in more than 30 countries and regions, and continuously provide high value-added products and services to customers, and strive to build for the elevator enterprises the most globally competitive. The new brand planning based on the business development strategy, to create high-end brand new elevator.
Facing the challenge:
New elevator brand to cooperation with Singapore company, listed in recent years plan. The domestic elevator industry started relatively late, the market has been foreign brands (including the sole proprietorship, joint venture) elevator occupied, however, the battle for the domestic and foreign elevator elevator has not stopped. With the rapid development of urbanization, the increase of two or three lines of urban high-rise buildings, more domestic brands elevator began to differentiate to expand their market share. In the domestic elevator go differentiation route, mainly middle and low level projects at the same time, foreign brands elevator gradually is also no longer content to be in the high-end projects, also began to struggle for a part of the low-end market. It is understood that the Guangzhou exhibition in elevator, escalator manufacturer Otis Elevator Co, the world's largest launch in China designed for ensuring the efficient environmental protection energy-saving safety elevator residential design and manufacturing. In the scramble for market with foreign brands in the process of small and medium-sized enterprises, domestic elevator go localization line, open up the two or three line of the market, and the leading domestic brands and is crucial to how to locate the market, this is also the naming of the challenge.
Compared to other competitors brand characteristics, integrated brand new product features and high-end positioning, to inherit the tradition, customer demand, leader of the characteristics of these 5 characteristics, advanced giant made group specific, technology process, and scientific in the management and business strategy slightly etc., are considered from the spread and influence all aspects of, the creation of a "letter" this concise, precise and great momentum of the Chinese name for the new brand, "trustworthy", namely from the enterprises emphasize integrity characteristics, and from the consumer aspect, build trust, so "Faithy" finally got the giant Li group in favor of. Wevin Group make a positioning for Juli as "trustworthy elevator brand". Chinese brand name letter, English brand name FAITHY, enhance the brand's international influence and competitiveness, and Juli group highly affirmed the name. Fangxin Faithy is simple, high-end atmosphere, has a very high degree of propagation, a boost for Juli group open the international gate.