Background of the project:
The new concept of the Wewin named group team for its position of "innovation and technology transfer of beauty and health", the spirit of "to love oriented business principles, dedication to customer demand as the center" for the consumer services, to provide professional beauty knowledge and health products one-stop service for users. Adhere to the "excellent technology, innovation as the first, quality-oriented" spirit of enterprise, has always been the pursuit of "characteristics of the project, sustainable development" concept of brand, and laid a solid foundation for the sustainable development of enterprises and the permanent vitality, create excellent brand. As the company continues to grow, we adhere to the "quality win the market, to serve others in the market" market concept, the "good faith" in the first place, "no worries" forever is our commitment to you!
Facing the challenge:
Now consumers focus on cosmetics demand has evolved from the pursuit of material to meet the demand for personalized and emotional. The diversity of consumer psychology obviously, named for the cosmetics brand, consumer preferences and loyalty is the most important, named properties products more in line with the minds of the consumer expectations, consumers get good products experience which consumers do not trust, so as to enhance the brand recognition. So as a cosmetics company name and brand name, should be more many relationship according to the woman consumer characteristics and influence their buying factors, go to the appropriate use of the different stimulus conditions to attract consumers, ultimately achieve the design and publicity according to the shopping psychology, to promote the sales objective.
Naming and design of cosmetics should be good at to cater to women like beauty psychology, reflects the role and effects of cosmetics category, and at the same time to make a woman feel emotional, not to buy the cosmetics is a bit sorry for their beauty. The role positioning of women themselves different from men, the affected and infected big elasticity, more easy to produce group interaction and the herd mentality, causing infection of consumption. Lightsen (Lang Shengtai) is the name names with a sales driven, named process, the Wewin team of experts fully consider the psychological factors of female groups, but also to take into account the industry more and more segmentation, professional function how to embody the products is also very important. The logo design to the circle as the core element, lightsen communicated by the three-dimensional modelling (Lansen peptide) comprehensive, thoughtful, perfect brand appeal.