Background of the project:
In recent years, the total output value of the leisure food industry in China is growing. The analysis report of prospective industry Research Institute of leisure food industry predicts that leisure food market scale of China will remain more than 10% growth rate. The prospects for the development of leisure food of our country trillion market will bring good investment opportunities, attracting a large number of investors to join them in the future. The leisure food market will expand continuely, will further enrich the varieties of products, gradually develop to the healthy direction, while the high-end market will further expand; healthy leisure food development potential is very huge.
The the next few years, China leisure food competition will tend to be contest of strength between different regional forum. Relying on local agricultural resources development of leisure food, has become the main theme of the development of the market. First-tier cities is the main battlefield, second or third line city have development potential. As for consumption gradually extended to more people, the subdivision of the market the mainstream, young fashion youth groups will become leisure food consumption. Business platform is gradually mature, enriches the purchase channels, to meet consumer’s demand for convenience.
"GuoRanMiao" idea comes from "really wonderful", has "good taste", "too wonderful for words" meaning, Highlight the expression the feeling of easy, wonderful taste experience, while enjoy the delicious taste , what peanut leisure food of the brand takes to the public. "Guo", is a combination of the brand’s unique production process characteristics "wrapped peanut" , highlights industry product attributes of the brand, the various flavors of raw materials wrapped in crisp peanut, have more taste to enjoy, provides the wonderful feeling for an endless enjoyment.