Background of the project:
The Beijing times Chinese Investment Co. Ltd., is a domestic involved in real estate, financial investment field comprehensive investment group company, the company's business scope includes project investment, investment management, asset management, investment consulting, real estate development. Excellent sports, tourism, culture and education, health and other theme tourist resort real estate project development and operation ability. In order to meet the needs of corporate strategy development, times Chinese Investment Company Limited decided to re name for the enterprises in English, to adapt to the new situation of the development.
The project requirements:
The Wewin Chinese comprehensive and in-depth understanding of investment in financial industry, finance industry mainly emphasizes on the strength of the company and investment protection. Therefore, according to the industry attributes, name should be the most prominent atmospheric, stable, in order to make the customers to feel more secure transactions. In view of the need for brand promotion and development, name should also reflect the corporate sustainability, permanent. The enterprise brand name should be concise, atmospheric, prominent internationalization features, introverted and not make public, logo design concepts have been identified is consistent with the organization's name, English syllable pronunciation 2-3, through the.Com domain name registration.
China's final Wewin named for its "Rui Yi", meaning a desirable investment choice, the name embodies the safety and reliability of the investment in the brand, also expressed to the brand long-term stability and development of the good wishes, its English name "RAISSUN" is in the audience English level uneven consideration, with the most simple Pinyin assembly. The name for the new investment development opened a good start, power enterprise image with essential promotion.