Rainbow children's education is education in the age group under the brand of juvenile high education, aims to provide quality education services and personalized general one-stop for 4-17 year olds learning solutions. Rainbow education is a personal language learning solutions in the field of developers and innovators, we focus on how to improve the ability of each child for the use of English learning efficiency and the effect of training, Kunshan is currently the only non traditional classes are taught by the concept of training children's English learning center. But over the years due to the awareness of intellectual property protection is not strong, there has been no trademark registration. The rainbow name trademark was being registered first. Another important requirement is with the company's international brand image, English also needs to be built.
The Wewin named through in-depth interpretation of a full range of, to understand the company built up expert hundreds of outstanding Chinese and foreign grammar, spoken language education and examination etc., has helped many candidates to reach the ideal score in the beginning of a small rise, exam, IELTS and TOEFL and spoken English training field, become a leading brand in the field. Companies adhering to the "self-improvement, enhance the social value!" The mission of the enterprise, continuous learning progress, creating excellent education brand, is moving toward internationalization education forward. How to maximize the value of the use of the original brand new brand system become the key direction for naming. At the same time the Wewin named team to research and positioning English as priority among priorities.
To solve the:
In naming style is determined, the Wewin Chinese named comprehensive understanding of English training industry, that the accumulation of the extension of the rainbow brand value, as an important direction of naming. After joining the industry attributes and brand value to the customer, then select "ladder" words to reflect. The name "Rainbow ladder", name of carrying value of brand accumulation, at the same time put forward the "ladder" concept, not only embodies the attributes of the industry, but also reflects the psychological demands of consumers. English named "CORHOMTIC", reflect the rainbow, progress, rise. In the LOGO design, the Wewin design team fully take the name of connotation to mining, fashion gorgeous, meet the audience preferences.