Background of the project:
According to statistics, in China wedding dress sale, in the field of mass production enterprises, more than 60% wedding products flow to the wedding photography agency, most eventually entered the rental link.In recent years in Suzhou, Shanghai and some other large and medium-sized city there are many specialized wedding production shop, the price from several hundred dollars to several thousand dollars, a few thousand dollars. With the development of economic conditions and consumer aesthetic improvement, China wedding dress market appears to be a new change, custom wedding has gradually become a trend. According to the display of a domestic wedding market investigation, among the wedding has way, choose to buy the crowd than the rent. In China, appeal to women has obviously wedding.
Facing the challenge:
Throughout the domestic wedding market, is not difficult to find, the world brand very rare hard to find traces of domestic brands, wedding seem very low-key, don't the loudest wedding brand? Of course, name, Cai Meiyue are the domestic famous dress brand, but because of the high price is also a lot of people and step back. Want to have good quality, unique design of the wedding must spend big price? As a populous country, Chinese, although each wedding consumption can not be compared with the national American, Japan, Spain and the level of consumption, the number can be gradually improved dress consciousness and each year about 10000000 weddings, is a very large market share.
As a woman in the life the most important moment in wedding dress, has been more and more young people as a life essential to beautiful moment. Personality customization has become the current mainstream, European wind is the most young people like the style. So we named Luo Disha unadorned this can embody the noble and elegant European style name. Luo Disha unadorned from English romantic "romantic" transliteration, consistent with the romantic aesthetic characteristics -- of wedding dress in the wedding march, dressed in gorgeous wedding bridesmaid walking slowly, the flowers all over the sky rain witness love proverbs. LOGO is designed with elegant purple, bold and give people a good impression; in font design style will text re design, give a person with soft feel, with the characteristics of the wedding the bride.