Background of the project:
Investment, development and management of Dingji Mining Group has been committed to the mine. In the process of development, Dingji Mining Group will by virtue of its own strength and technology advantages, firmly grasp the national industrial policies, from improving the value of assets, and the economic benefit of starting, operating development and exploration investment in mines, and gradually form a iron ore development oriented, multi metal ore exploration for enclosed industrial platform.
To enhance the brand strength, to create the domestic first-class mining group, Dingji mining invited Wewin provide Chinese naming, brand positioning, website design building case design services for the.
Facing the challenge:
The strategic objectives of the company on the basis of the next five years is the customer, cost, effective scale. In addition, the company strategy from the business section, each business unit, including real estate, trade, hotel and so on, the purpose is to improve the overall ability to think,currently low returns to investment in some areas, strive to make the transition from low to high additional value added value.
The success of a company is not accomplish at one stroke, the need to carefully consider the full range of. An important demonstration as the enterprise image, brand naming and design is to show the first front market. To let the enterprise vivid, with recognition, to accurately grasp the characteristics of the property industry and the consumer market, is a great challenge for the design team to the Wewin.
According to the market research and analysis, we ultimately its name "tripod base". "Creative source Dingji" from the "separation of the world, the successful cornerstone", give a person with practical, stable sense; as the mining industry, enterprise steady, stand straight is the cornerstone of enterprise development of evergreen, this also gives us inspiration.
Logo design of tripod base using the font design way, will "Ding" words with graphics and creative ways of expression, strong sense of screen, easy to let a person produce associative memory; by Chinese red background, traditional culture and Chinese Ding match together, make the LOGO a more associative memory degree.
Website design with Chinese style, with Chinese red background, with the inscription on ancient Ding as decoration, let the whole website is having an antique flavour. The overall design highlights the harmonious feeling, make the enterprise image win support among the people.