Background of the project:
The total area of about 13 hectares, the total construction area of the first phase of the project is 240000 square meters, can be developed more than 1400 sets of residential.Such a construction scale is also large residential areas in the similar projects in Beijing, xi'an.
In the face of the fierce market competition, a property name will affect sales behind the name, good buy a house who has read the heart will and other projects are compared. Especially for marriage housing demand, a good flats were more likely to attract these customers. In order to let the market sells, customers find the Wewin, was named for its high-grade property Chinese.
Facing the challenge:
Real estate name, is as important as the name, it is not only a call, to a certain extent, represents the whole image of the property. To seek for high quality living of modern urban people. However, these originally seems understandable social phenomenon. For a time, to a property named problems caused many users to pay attention to.
In the era of diversification of the inclusive, who are likely to "lay shot", consumers should be more rational view of development called problems, and developers should take into account and the sale of the building style and the local style of humanities combination, not to win a moment eye and ignore the consumers living feeling.
Gold Shenmu county black gold - the important coal mining area, reflect the wealth is abundant, Shaanxi shows based in Shaanxi, Shaanxi for the benefit of, and take homonym of golden light "shining" means, the world that for generations, permanent home rich, refers to the wealth of the family, a prominent family, Jin Shaan family's full name refers to the owners is shining Shaanxi Mingmen Wang family, highlight the noble quality, from generation to generation. And with your neighbors are Shaanxi's wealth of the elite. So Jin Shaanxi family also called elite community. In this place, it is a symbol of honor, a symbol of wealth, a symbol of success.