Background of the project:
Tongzhou China Resources Textiles Company Limited, in order to improve the grade of products, the selection of a number of outstanding talent re founded a new company, the company plant equipment update all. "Ou Shangjin textile" professional production of high-grade embroidery, special technology, embroider a series of textile products package combination.
As the leader of fashion home textile industry, in the increasingly fierce market competition environment, the enterprise image recognition system has risen to the strategic altitude. In order to adapt to the development of the era of brand, Ou Shangjin home textile invited Wewin provides case design in a series of English names, VI design, image building, strategic planning for its.
Facing the challenge:
China's textile industry is currently in the growth stage of industry life cycle. From the operation of the industry point of view, China's textile industry is at present the entire textile industry development prospects of the best, the fastest growing sub sectors. The future of China's textile products beyond the garment consumption should be possible direction, this also indicates that the potential development of Chinese textile market big. The potential and the capacity of the market are, but at present our country textile industry takes on consumption of small scale, low concentration, brand cultivation and the integration of the industry in the development stage of relatively low.
In the face of market problems, the Wewin China needs to do is to Ou Shangjin become the famous brand of China home textile, in order to promote the development of textile industry, textile industry to achieve the brand expansion to
"Named Ou Shangjin" highlights the product design main European style, closely follow the fashion trend, simultaneously pays great attention to the traditional Chinese art in the process. Named rich Lenovo, help to improve the brand memory; English named "ORISEN", "ornament" by the decoration and the "rise" rises two words composition, meaning "is Jinneng enhance consumer textile grade and fashion taste.
According to the marketing characteristics of high-grade service business, quickly open the top end of the market, we will design idea of positioning in the internationalization of creative vanguard: by the letter "O" for the design elements. Soft texture ribbon design after the letter "O" reminiscent of home textile products, fashion and beautiful. Through the Wewins the whole case of Ou Shangjin design, build Ou Shangjin fashion Home Furnishing leader status, which may play an important role in the development of.