Background of the project:
Red is a kind of agar agar, also known as agar (Agar) by the United Nations FAO identified as the twenty-first Century health food. Is the finest luxury goods agar circles. At present, the largest in Asia, is the world's largest production base of red algae agar, pollution-free waters in Indonesia islands.
As the new darling of the red alga fiber drink, with its harsh growth environment, good drinking effect, quickly swept in the market, by the vast number of consumer recognition and love.
Facing the challenge:
Beverage development today, its variety of very complicated, with beverage market research we found that, now consumers pursuit of beverage gradually tend to the same, people pay more attention to health and the environment, doesn't like sugar and additives with high content of drinks. The function of health care beverage is paid more and more attention.
Health care is a hot topic this year, how to achieve the health care effect through diet, is also the food industry has been the pursuit of the goal. The beverage market research, we find that even, in the more developed countries, beverage has been not only in the health category, there are many even extended to the field of medical treatment. For packaging, fashion and other factors, more or less affect consumer consumption concept. Of course, with the improvement of people's living standard, people are more and more requirements for beverage.
根据“乐享生活，健康每一天”的创意理念，我们为其打造了中文名“乐拜”红藻寒天饮品。乐拜的命名符合其产品要带给人们健康生活的品牌理念，读起来朗朗上口，给人以丰富美好的联想；英文名LECOXY创意来自“Live in cozy life舒适生活每一天”的理念，明明定位准确。
According to "enjoy life, healthy every day" idea, we created a Chinese name "Music Worship" cold drinks for the red algae. Music Worship named in line with its products to bring people a healthy life brand philosophy, read GetWord, give a person with rich beautiful legend; English name from "Live in cozy LECOXY creative life comfortable life every day" concept, clearly positioning accuracy.
By name, we use the red wave graphic design for the LOGO, the prominent product origin from the deep, and heaving waves like Symbolic Music Worship on role healthy to let you every day is not the same wonderful, packaging design and website design to "enjoy life every day" the idea for the principle, give a person a kind of relaxed feeling.