Background of the project:
Chongqing music is tea limited company, is located in the beautiful city ---- Chongqing City, is currently the only China West a commitment to professional processing, sales of raw tea bag to enterprises. Is China raw tea bag pioneer leader bubble. The company's brand: "can" brand tea. in completely solve the tea leaves as a commodity essential standard and large-scale production problems at the same time, maintains the excellent quality of tea.
The original tea bag is different from the traditional and innovative products and popular prices stimulate the pursuit of fashion, healthy young people's consumption. "Can" entered the young people drink tea of the blue ocean, also brought a kind of brand-new fast, natural, healthy way of life.
Facing the challenge:
More and more young people joined the ranks of "sweet", gradually changed the previous tea consumption subject to the elderly based situation. According to the insiders, this is due to the youth groups for the learning of traditional culture and respect; on the other hand tea health benefits are concerned for the majority of young people. Young people love tea and tea taste continuously push new, drink more and more about fancy.
In order to let more young people like to drink tea, the product image design to change the old practice, let the young to become the brand image, and get the majority of young people recognized, this to the Wewin design team, is a challenge.
As one of the three major drinks tea, Chinese as its source, but no internationally known brands. Britain is not tea, but "Lipton" but no one I do not know. Due to the lack of brand effect, 7 China tea factory in the overall strength unexpectedly Nandi a "lipton". Naming and design team from the Wewin Chinese brand modeling point of view, creating a "music is" the young fashion name for it, create their own brand of tea forerunner position.
"Happy alone, as the Lele", we are named when the target consumer groups of senses and communication needs perfect reflected, the tea people to the pursuit of quality of life embodied most incisive, elegant atmosphere, and a sense of fashion and international sense. "Music is" naming can increase brand recognition, enhanced the spread of LOGO design using 3 RGB color, 4 shape combined to design a leaf image, representing the new ideas of traditional tea culture, tea culture, fashion consumption, the traditional tea and the current fashion together, more modern feeling.