Background of the project:
Jewelry industry has become the fastest growing industry in personal consumption, China's jewelry industry has a rapid development of the situation, the expert predicts, to 2015, Chinese will become the world's largest luxury goods market, and along with raising the level of consumption, people are also more the pursuit of consumer's personalization, emerge as the times require personal customization.
Outlook on life and religious belief of the token, at the same time, with the development of the times, people are more like there are personality jewelry, therefore, in recent years, some jewelry shop began to try to let the consumer choice making bracelets, necklace beads, and the business is very good, at present, private custom although different, but has gradually become a trend of jewelry consumption.
Facing the challenge:
Buddhist Bei Yin Lin insight into the true meaning of fashion and marketing, launched a strong for jewelry wholesalers and retailers "private" customized services, and to create "professional jewelry customization services" brand image, to look for new marketing model to provide customers the best quality service, at the same time, set off a new wave of jewelry industry the concept of marketing.
As a set of production, processing, wholesale, sales as one of the Industrial Company Limited, the strength of strong, the jewelry brand relying on professional standard workshop and advanced processing equipment and a number of outstanding senior technician in gold, platinum inlaid ornaments extension extension. Although "customization" mode is not uncommon in the early market, but the jewelry wholesalers and retailers brand according to their specific needs in the design and production of the course reform, is undoubtedly the wholesalers and retailers "tailored" best return, bring new marketing opportunities and jewelry manufacturing enterprises.
Based on the in-depth research of the jewelry industry and naming trend of understanding, we named "Buddhist Bei Yin Lin for their". This name is full of deep western style, reminiscent of the noble European nobles, consistent with the positioning of high-end jewelry industry; at the same time, give a person with high-end association.
LOGO design to the "light of Liuhe" as the core creative idea, six party form together, neat and orderly arrangement, around the same core, Liuhe flower blooms, profound connotation refraction "Liuhe" this Chinese of traditional culture, embody the open chest Fanbelin Zhi Cungaoyuan, all rivers run into sea arms. Sign in the middle of the round, as the sun shines, like jewelry dazzling ray of light, reflect the Buddhist Bei Yin Lin jewelry products quality. By name and LOGO design, we conducted a series of brand extension design and website to build Buddhist Bei Yin Lin, successfully get a high-end custom jewelry image of Fanbelin shine in the market.