Background of the project:
China's halal food culture has a history of over 1300 years, halal food is organic combination of the Chinese Food culture and Islamic culture, is the a dazzling flower Food. Halal food, refers to do strictly in accordance with Islamic food diet taboo. In the "Camry" and "clean" as edible food standards, in the five categories of prohibited outside, on the basis of the Hadith and further elaborated upon, experts teaching later also based on these two items and extension made some provisions, since then constitute all the Muslim Halal diet the precepts. "Halal" two words, invisible to consumers psychological sense of security, trust.
Facing the challenge:
In recent years, the social life rhythm accelerate, consumers often do not have too much time to eat, for their simplicity, eating fast requirements become more prominent, which determines the prospect will be broader future fast food industry. But the Chinese fast food industry has entered a new period of rapid expansion and upgrade the brand.
To determine the direction, do the Chinese fast food, but the problem will come -- the Chinese fast food is a very broad concept,Ningxia since ancient times is the Hui community, at the local, halal food is common and widely accepted by consumers. In Yinchuan, the Islamic population is not halal food only customers, many of the local Han people also frequented the halal food store.
According to the company's properties and characteristics, the Wewin for the Chinese named "Mu barilla". The name is the meaning of the Muslim one hundred kinds of delicious, meaning have Muslim food the most, the most delicious in the Mu hundred taste restaurant. Urban consumers, the overwhelming majority of people on the environment, no confidence in the health diet, their own, this leads to urban residents diet view tends to "green, natural, healthy", in short, the public need "healthy food". Mu Barilla is representative of natural green health, give people a sense of trust.
LOGO design using the Muslim church top as the overall image, let a person can just distinguish the Halal Restaurant; the use of green background, said safety and health halal restaurant.