Background of the project:
The new company is a group company financial investment, energy development, material circulation as a whole, the main coal, iron ore powder, steel and refractory materials. . Company's purpose is: integrity-based,the company adheres to the enterprise spirit is: knowledge innovation, enterprising and dedication; the company's talent idea is: the business is prosperous, people-oriented.
With the development of market economy in line with international standards, the development of enterprises, the company headquarters moved to Beijing. In order to the future development of enterprises to build a good platform for the company, establishing a suitable for the brand image of the future market, find the Wewin Chinese xinbaoyuan naming, provide design scheme for the new name and.
Facing the challenge:
In the face of increasingly fierce market competition and the severe situation of energy, mining companies have to the development of the crossroads. Even if is the traditional industry, brand advancement has intensified. The success of a company is not accomplish at one stroke, the need to carefully consider the full range of. An important demonstration as the enterprise image, brand naming and design is to show the first front market. To let the enterprise vivid, with recognition, to accurately grasp the characteristics of the property industry and the consumer market, is a great challenge for the design team to the Wewin.
A mineral mineral company name for the company's future development, is essential. Because the name of the company is not only related to the company in the industry's influence, but also related to the recognition of the customer company name. At present the company in market competition intense market economy era. In particular, in 2001 China successfully joined the WTO, the name of the company became and capital, quality and price of goods are equally important.
According to the market research and analysis, we ultimately its name "xinbaoyuan". "Creative source xinbaoyuan" from the "mining new cornucopia". The company name is a living advertisement, is the company to charge into the enemy ranks nirvana. The competitiveness of the company is obviously different from the companies within the industry, to lay a good foundation for building a famous company.