Background of the project:
With the development of science and technology progress and the management idea, more and more catering entrepreneurs and service solutions provider to start thinking outside the box, to improve the customer experience, enhance their own competitiveness.
Through innovation, the owners of the restaurant can not only reduce the cost, provide better service for customers and earn some extra income. The customer will feel more satisfied. In this article the observation in this article, four new trends in global food and beverage industry were summarized, which greatly enhance the efficiency of catering enterprises, and will eventually change the face of the catering industry. If you are a food company boss or committed to providing innovative solutions for the catering industry entrepreneurs, must understand these trends, and implemented in the business. As an innovation of Shanxi cuisine, the premise in the market in pursuit of a new consumer taste, the pursuit of new experience, have broad market prospects.
Facing the challenge:
In order to "make the idea innovation of Shanxi cuisine" can win support among the people, the necessity of brand packaging is essential, naming is the first step of brand promotion, a good name can accurate positioning of catering enterprises selling point, the characteristics of catering enterprises management means, but also the operating characteristics, each catering shop should combine their own features to make their own characteristics, with features to attract more people.
Innovation of Shanxi cuisine as one of China's traditional dishes, in the diet culture of China still belongs to the contention of a hundred schools of thought have not been large-scale promotion before, not the majority of consumer groups, there is no fixed, so that consumers are familiar with the menu, how to let consumers keen on health food, brand name can reflect Shanxi food selling point, is the biggest challenge facing the Wewin named team and design team.
The Wewin named team take the "Shanxi innovative dishes" this creative point, named "Xi Xiang know". Hi sweet know meaning beautiful, give a person a beautiful legend, reminiscent of the delicious, and we know the customer needs of the heart. In addition, the name font has the advantages of simple structure, easily readable, rich in beauty. In addition, the Wewin design team for the brand image design according to project properties and Xi Xiang known by name, Chinese traditional elements and modern technique of expression, making the whole design project.
The Wewin team like sweet know provides the naming service and design service quality, essential to the experience and the insight of the catering industry, rich experience of cooperation is named after the successful cooperation security.