Background of the project:
In Manicure market future prospective Manicure products and services as a make a spurt of progress economic growth point in the beauty industry, although there are still some outstanding problems. Specialization, standardization, scale, service characteristics, the direction of development, which requires close a practitioners from management the overall service quality, professional technology, and other aspects of continuous learning and improve.
According to authoritative statistics, by the end of last year, the famous brand chain management Chinese mechanism Manicure reached 40. Almost is private enterprises. The franchise chain Manicure store about 3, the advantage of equipment and advanced management the concept of the strong involvement of Chinese, competition in the market.
Facing the challenge:
In the competitive market, how to mould brand vivid images, give people a deep memory, and reflect the strength of the company in the promotion, is facing the Wewin Chinese team challenge.
"Art world" Manicure club to the concept of self release, easy life as the theme, brand image by using non mainstream sense fashion design strategy, therefore, the sign from the VI foundation and application system should be from the deep, wide, accurately, as the principle, to build the brand image of the best place, the most suitable, so we carry out research, creative strategy, integration of a large number of visual expression.
To communicate with customers, my words I am strategy design team in more promotion space embodied finally "Yi Jia Tianxia" implementation of the programme, in the brand meaning wants to give more lasting beauty smart. From the identification of basic system and cultural concept we are seeking highly unified, transfer international beauty fashion.
Slender ten figures, although not as beautiful face important, another kind of recessive standard is the evaluation of human. The designer with colorful art a texture to show health and romantic, transfer of treasure and the standard Manicure. A scheme to win customers praise, we are to follow the corresponding cooperative VI application system, DM and head and a series of brand recognition of artistic creation, thus forming the core strength and extension of brand visual identification.