Background of the project:
The company is a business of Shandong cuisine and Sichuan cuisine characteristic hotel, located in Shandong of Tai'an city. Tai'an is a famous tourist scenic spot of Taishan is located,To grasp the throngs of tourists, the restaurant features focus to the local characteristics of Shandong cuisine and Sichuan National love, in order to satisfy more people taste characteristics Food and meet more people taste demand. To this end, they find the Wewin, for its characteristics of Shandong cuisine and Sichuan hotel provides naming, image building, brand positioning services.
Facing the challenge:
Shandong cuisine is good at using onion, cooked in the process, whether it is burst, fried, burnt. Eclogite, or cooking sauce, with shredded green onion blasting pot, steamed, grilled, fried, is grilled dishes, also provided by means of scallion leaf. Sichuan cuisine pay attention to color, smell and taste, shape, especially in the "taste".
The Wewin to combine the culture and characteristics of the two major cuisine to the naming of the hotel, the need to face is from the national, tourists from all over the world, how to attract visitors in a short period of time to pay attention to and let them into the store to the consumer, in naming and positioning for the Wewin is a challenge.
According to the characteristics of Shandong cuisine and Sichuan cuisine, and the orientation of Tai'an tourism city, we its positioning as "casual dining brand", and named "leisurely taste for the day". People out of tourism, as is to relax, to add experience, Tai'an itself is a life rhythm slow City, people have to travel to yearn for a kind of relaxed feeling, and as Food catering, people eager to get a long aftertaste feeling, so we use the word "taste" leisurely ";" on behalf of the taste, delicious, "you taste" is not only to say Food taste, but also represents the city carefree and content of the living environment.