Background of the project:
The company is located in Beijing City, Haidian District Zhongguancun economic circle, is a specialized in the pressure swing adsorption (PSA) nitrogen, nitrogen production equipment of the new high-tech R & D and production enterprises. Is one of the earliest manufacturers engaged in the industry. More than 10 years has developed a variety of specifications for pressure swing adsorption nitrogen making machine, air separation nitrogen making equipment. Through the introduction of foreign advanced technology and R & D personnel after years of painstaking research, has grown in nitrogen making machine technology, the formation of technical architecture is different from at home and abroad, with distinct characteristics of the product. Companies rely on the good quality products and perfect after sale service to win the trust of the majority of users.
In order to further seek brand breakthrough, Huachang invited Wewin to provide a new brand name, brand design and brand image building project .
Facing the challenge:
As a high-tech brand, scientific research ability and the innovation ability is a hard standard reflects the strength of the. As a well-known enterprises in the industry, Hua Chang in the road of the development of market economy has passed through more than ten years, has accumulated a large number of scientific data, and has been moving forward on the road of scientific and technological innovation. In today's environmental situation is increasingly grim situation, Huachang Group invested a lot of manpower and resources in the development of environmental protection technology, the purpose is to further enhance the competitiveness of products in the technology.
The Wewin China as brand service providers, have done a detailed study of Huachang group and the whole market, the Wewin, the focus of the brand service is the company brand name and brand planning, it will be a new challenge.
According to chang the high-tech industry, location and Huachang "indigenous innovation of science and technology China brand", meaning "Wewin Chinese for the interpretation of Hongtuhuagou, thriving and prosperous", the implication for the future development of enterprises better hope. Design team in the industry attribute of enterprise customers, "air" highlight the chang the concept of green environmental protection, environmental protection, meaning; Clover sincere reputation, wealth, add a trust for the achievement of the good image of Hua Chang; infinite loop represents the development prospect of Huachang brand infinite zoom, unity, love life and growth in nature; three, power of another, upward cycle, continuous innovation, to Chang constantly inject new vitality, constantly lead in the forefront of the times; atmospheric intangible, can Zhang Xianhua Chang Qi spirit of enterprise.