英国Reed Exhibition集团大中华区是世界领先的展览及会议活动主办机构。励展博览集团在世界各地拥有3,700多位员工，在43个国家举办 500多个展会项目，其展览及会议组合为跨美洲、欧洲、中东、亚太和非洲地区43个行业部门提供服务。2014年，励展博览集团举办的展会吸引了来自世界 各地的700余万名参与者，为客户达成了数十亿美元的业务交易。励展博览集团是励德爱思唯尔集团（Reed Elsevier）的成员之一。
UK Exhibition ReedE group of Greater China is the world's leading exhibition and conference organization. Reed Exhibitions around the world with more than 3700 employees, more than 500 exhibition held in 43 countries, combination of exhibitions and conferences across America, Europe, the Middle East, Asia and Africa area 43 sectors to provide services. In 2014, reed exhibitions held in the exhibition attracted from around the world more than 700 million participants, for customers to reach the billions of dollars in business transactions. Reed reed Elsevier group (Reed Elsevier) one of the members.
To complete this international project, the prophet is composed of professional project team, which is composed of project integration manager, senior brand consultant and creative staff.. In a very tight time, our work is efficient and orderly, the entire project team to the birth of the great British enterprise has invested countless time and energy. The prophet team on the current development of China and international exhibition display market, including the future development trend of the domestic market and international market made fully detailed investigation and discussion. China exhibition market has a very good prospects for development. At present China exhibition display on the market is not strong brands occupy the minds of consumers, which for ReedE exhibition group is a golden opportunity.
The prophet team after a lot of research found that with the development of the times to the English translation, gradually showing a distinct disadvantage, many English translation, which does not conform to the Chinese consumer habits, make it difficult for people to accept, let alone remember. This product is easy to be eliminated in the fierce competition in the market. So the name broke the limit of the inherent thinking..
Prophet team after the Chinese phonetic and semantic tests, four dimensions of language testing, that provides a fully meet customer requirements "Reed" and so on a series of new names. Finally, "Reed" from these outstanding talent showing itself. Reed expressed group in the positive power. At the same time, the name of which is positioned, reflecting the distinctive features of the company and brand industry, and in the parent company and the past rapid development of continuous writing a new chapter of hope for a better.