New brand consumer groups locked in family meals ordinary people, with high cost as their core competitiveness. With the increasing living standards, household consumption can not be ignored. Positioning the family dinner positioning to join the ordinary business dinner, to expand consumer groups. Brand goal is the old and young, relatives friends out to eat first thought of our new brand. Here, you can enjoy the teacher to create a environment, smile and meticulous service stars, color, flavor and taste of hearty dishes, reflecting the warmth of family and friends reunited deep friendship.
Catering the prophet named the team after investigation, found that food and beverage industry following trends, 1, high-end restaurant industry blocked; 2, food and beverage market downturn; 3, catering industry is difficult to hire.
The food and beverage industry trends forecast: 1, brand become a magic weapon for winning; 2, popular restaurant for catering market mainstream; 3, chain operation is development trend; 4, word of mouth marketing, network marketing is widely used; 5, dishes, the fine positioning, health food guide new food trend characteristic is traditional food and beverage sustains the; 6, the era of meager profit catering to information technology to stimulate the role has become increasingly evident; 7, Chinese and foreign catering enterprises competition.
Chinese Name: red grapefruit, first in the cultural occasion the name very prominent, 18 painting aspiring race to succeed all and resourcefulness has prestige, won fame and success, business work shunchanglog, Pepsi prosper Daji.
Name explanation: with sense of fruit image name, red grapefruit and industry attributes matching, with the combination of stylish and modern, in line with the love of the young consumer groups is easy to arouse customer desire for food. The name of the spread of the latter favorable to the mascot of the way to do propaganda, to impress customers. LOGO design and brand image of good memory, while the brand positioning with the warm taste of a high degree of fit. The taste of warm heart of love, friendship and love.