Catering industry to flourish, the prophet team research summary of several trends in the development of the catering industry: (1) group, chain, industry is the mainstream of China's catering industry development. (2) popular is the inevitable trend of the development of China's catering industry. (3) the brand and cultural competition become the core competitiveness of catering enterprises. (4) scientific. (5) food safety will be generally strengthened in government regulation and enterprise self perfection. (6) information technology will promote the enterprise management level. (7) financing expansion will become a new model for the accelerated development of the catering industry
The naming of demand is the seafood buffet catering brand naming, commissioned after the prophet named the team to the seafood buffet, food and beverage industry to do a survey and analysis, confirming their market segments. At the same time, a detailed analysis of the competition brand. After selected to the main direction of the Gold Coast in Australia, emphasizing the characteristics of brand and internationalization. Finally selected the "golden shore" this international feeling full, and clearly point out the industry attributes of the brand name.
The Chinese name of the shore, whether from the hearing or visual, the golden shore to convey a sense of quality, so that consumers experience the atmosphere of luxury seafood restaurant. High quality seafood from the golden shore, the name conveys a high quality of raw materials and elegant atmosphere, and friends sit on the golden shore, enjoy the delicious seafood, is a unique style of the party. Gold Coast in line with industry properties and restaurants in the market positioning, but also with the target customer demand matching. Design symbol interpretation, the sun: give people a warm, healthy, happy. Shell: the shell is a symbol of love, happiness, romance, the eternal love. Coast: full of energy, life, tolerance and care of everything.