In 1935, a German engineer named Alfred Karcher in located in Stuttgart suburb of Baden Constance tower city set up his own company, from the declaration of the birth of a giant of the world clean. Karcher group now has ten large manufacturing companies worldwide. Under the unified leadership of the group, these enterprises are to complete the production of different types of products each day and each other to coordinate and focus on each other. To promote the development of China's business, hire the Wewin team for the Karcher optimization of Chinese brand name.
Analysis of the domestic and foreign cleaning business name and brand philosophy after the Wewin named close to the products of the company and the industry attributes, product characteristics, target consumer groups, from the psychological needs of the audience, functional requirements, name abstract, concrete four dimensions of Karcher to create appropriate name in English. The name to brand differentiation of as a breakthrough point, the name more likely at Hale style interpretation, which embodies the good social sense of responsibility of the brand image, thus expand the new brand created.
The Wewin named team after Chinese voice, semantic testing, the five dimensional language testing, the Wewin provides a full meet customer requirements of the "Kai" and a series of innovative names. Finally, "Karcher" from more than 1000 outstanding talent showing itself. The new name expressed Karcher group in the domestic polymerization product strength, let the cleaning industry leader brand positioning more clearly, suggesting that in the parent company and the past rapid development of continuous writing a new chapter of hope for a better.