People's consumption of high-end food has become a market trend, representing people's pursuit of life. The entire high-end food demand is still strong, high-end food will usher in a huge growth space in the next ten years. High-end food enterprises in the current situation to want to break through the tight encirclement of competition in the market, get out of the dilemma of sales, should first learn how to integrate various resources, to organic food for the high-end do basic positioning of the brand planning: indeed, spiritual needs than practical value is more important. Domestic high-end food brand planning to do more "pragmatic"; "real" only to understand the consumer's spiritual needs, do a good combination of real and virtual, high-end products will be really high up.
Consumer market and high-end products and the country's face consumption is closely related. The Chinese people's consumption behavior has a very prominent herd mentality and herding effect, often the other people's views and opinions over their own feelings, pay attention to their own consumer behavior will produce what kind of social group effect. The value you give, the more "face", the consumer returns to your "lining" is higher. In the era of competition, the scarcity of traits is more valuable. Products and channels complement each other, so that the value of the product to achieve the effect of 1+1>2.
Run Jitian is a full of creative name, "run" means for nourishing and health; "very" conveys luxury, high-end information. Run Jitian overall distinctive, with a mysterious feeling, inclusive, suitable for enterprises in a variety of product development, make the product become more interesting, and competitors made a clear distinction. The name of the high-end atmosphere, very noble feeling conform to no conventional pattern. The core idea of the concept is very marked run round the harmony of everything.