Baier is a set of medical institutions, oral medical investment, hospital management, medical equipment, processing and marketing of denture (hospital outpatient department) decoration design, medical advertising planning and acting as one of the group company. Founded in 1993, in the country has 13 business division, has a hospital, outpatient department and the production of high quality denture craft center. Through the ISO9001:2000 international quality management system certification, is China's first group of oral medicine association.
Investigation and analysis:
The strategic positioning of Baier new brand and target, Baier is Chinese leading professional oral chain enterprises reached a strategic cooperation with Lenovo Cmi Holdings Ltd, the two sides in the premise of fit enterprise development framework, core values and cultural ideas, will rely on and help the management of resources, brand value, market system, capital gains and other advantages to achieve the depth of integration and mutual benefit. Overwhelmed by the success of "hand", will enter the Baier dental group to boost the industry's first brand.
To "Bo" as the breakthrough point, to reflect the value of the new brand to the audience more, better, more perfect, the core content of the business model in the medical industry: to provide more services to meet the needs of consumers personalized and differentiated, so that each person has a healthy mouth, so that life becomes more beautiful. The name of the Wewin detection tools, testing, testing, cross dialect phonetic testing and dimension checking, we can draw the conclusion that "Bo" is the best choice for the "Er" replacement.